Psa Products | Kinnov Business Framework

PSA Products

PSA Products

PSA Products, an Australian manufacturer and distributor of complete protection solutions for the electrical, fire and security industries has been protecting Australian families since 1984. PSA required the development, customisation and integration of an inventory management system in addition to marketing and promotional capabilities. However, PSA didn’t just want a new website, they wanted a comprehensive, integrated online platform tailored to their needs from which they could run their entire business. Kinnov delivered, resulting in a sophisticated platform allowing PSA to classify and manage an inventory of thousands of products, generate instant promotions and provide a simple way for customers to purchase and register products online. Combined with search engine optimisation (SEO), PSA have enjoyed a 10-fold increase in traffic to their website, resulting in 3-times the number of sales.

PSA achieved high Google search ranking at no cost for its products through search engine optimisation (SEO), leading to a 10-fold increase in traffic.This increased traffic led a 3-fold increase in sales since the launch of their site.
PSA staff are easily able to add, amend, or update their website content, without expert training; saving them time and money. This includes the ability for staff to efficiently generate and publish master pages for promotional purposes.
A specific online product registration system was developed to support the requirement for PSA to assist customers with registering their products for warranty purposes. This reduced staff time spent on this activity, whilst improving the overall customer experience.

Website Features

Results

PSA now conducts a large portion of their business online, due to the large volume of leads that are coming through from Kinnov’s e-marketing efforts. Their website stands out from their competitors and this has allowed them to gain significant market awareness. More people thought of PSA when prompted to say the first Australian protection solution provider that came to mind.

PSA Products

Website Features

Results

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